The Ethical Tea Society (ETS) directly addresses Dilmah Founder Merrill J. Fernando’s vision of making business a matter of human service. The Ethical Tea Society was established by Dilmah in recognition of the importance of sharing the deep sense of fulfillment that is an indirect benefit of the process of changing lives. It describes the deep satisfaction and sense of fulfillment that is best described in the words of American Writer Maya Angelou, who wrote that, “among its other benefits, giving liberates the soul of the giver”.
The Society also seeks to harness the enormous goodwill, creativity and ideas of the global family of Dilmah Partners and their networks of consumers and well wishers to benefit the less privileged. Realising that potential in turn frees us as we share the deep joy we get in sharing of the work done the the Merrill J. Fernando Charitable Foundation and Dilmah Conservation with the rest of the world.
The benefits of membership in ETS are many, including direct access to the artisanal craft of ETS beneficiaries.
The Society and its global membership are able to influence and enhance the effectiveness of MJF Foundation and Dilmah Conservation programmes by sharing ideas, or offering support in strengthening or extending existing programmes on assistance to the less privileged or environmental protection.
Dilmah is a viable business because of its loyal consumers, retail and hospitality sector operators and the general goodwill of the people who love Dilmah. It is only logical that they share the sense of satisfaction that comes with the Founders philosophy.